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What makes TOR so odd is that Bioware was approaching the MMORG framework from their CRPG single player design viewpoint, which gives it a lot of strange elements that still remain in the current game today.
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It was a good call, though, managing the save the game by giving it a more stable user base and economy that allowed the game to survive (the ethics of these strategies more debatable). In just one year, the game went free to play, and microtransactions ended up being mixed into the game, resulting in its current form of locking fast jogging at level ten unless you make an in-game purchase, and a ton of other perks behind a subscriber wall. At launch, the game was subscriber only and had about a million users from the get go, who then quickly started to bleed out.
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It seems to have managed a billion dollar lifetime revenue gain with a starting budget of $200 million, which is nothing to sneeze at, but it took a lot of changes to get there. You need to keep in mind that TOR is not a failure of a game.
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